Stanford Sloan GSB, Entry 21: The Spring Quarter, Star Wars, and the Class of 2010

The Class of 2010

We just met members of the Stanford Sloan Program class of 2010, who are having their orientation this weekend, as I write this. We gave them a “welcome” presentation (“The opening ceremonies for the class of 2010”, as our Master of Ceremonies, Tim, Tim, described it), in Bishop auditorium, the main auditorium at the GSB.

In the words of Darth Vader from Star Wars (more on the Star Wars theme later in this blog post): “The Circle is Now Complete”.

It’s hard to believe that it’s been a year since we sat in Bishop, watching the Sloan class of 2008 give us their wacky and informative presentation about what life was like in the Sloan program, amidst the MBA's at the Stanford Graduate School of Business.

I can remember sitting in the theater, with my then future-friends/classmates, watching these guys and wondering: “Wow, these guys seem to be such good friends and having such a good time – I wonder if our class is going to gel like that?”

Read More ...

I remember the 2008 class members, with their private jokes about texting each other at night and hurrying to a restaurant, bar, or social gathering in Palo Alto. It was clear they were having a good time, and I doubted whether we'd be like that in under a year's time.

I sat with my own personal combination of excitement, anticipation, and even anxiousness, about how I’d fit in to the Stanford GSB. I wondered if I’d like taking classes again (it had been 15 years since I’d been to school), wondering if I’d get along well with my classmates, and more importantly, whether I’d be able to relate to any of them personally.

The Sloan program, after all, consists of a very diverse group of people, from a large number of countries, at very different stages of life (from single Sloanies to families with 4 kids) and stages of work (from entrepreneurs to unemployed to Employed for Life).

As I sat in the audience yesterday, that question was finally answered. We have gelled as a class and it was funny to see in our skits and videos just how well we’ve gotten to know each other (and the faculty and administration, who several members of our class played during the skits). Particularly hilarious was our classmate Bree’s imitation of the director of the Sloan program, Marie – who knew we had such a good impersonator in our class?

The experience turned out to be more emotional for many of us than we expected - Of course our first priority was to welcome the new class with open arms and to give them a preview of what they might be like a year from now – which we did. But it also brought forth the realization that we have come full circle and our year at Stanford is almost over! In fact, there are only 4 weeks of classes left, only one big Sloan party left (The Latin party), and then finals, and finally graduation in June.

Many of us are going on the international study trip to South America, though some of us are more concerned about what we’re doing afterwards, with the job market and economy as it is and won't be attending.

What a year it’s been and what great friendships we’ve formed. I find it funny that even those classmates who I didn’t always get along with, or those I didn’t relate to very much during the school year - have become trusted friends that I’m looking forward to seeing sometime after graduation.

The Spring Quarter
Several of the new members of the class told me they’d been reading this blog regularly (one even said that was how he learned about the program), and asked why I hadn’t written any entries lately.

Honestly this last semester has been really busy – not so much with academics, but since it’s my last semester at Stanford, I’ve been trying to meet with as many interesting folks on and off campus, and figuring out exactly what I might be working on next that academics have fallen to a “lower priority”.

Which leads to a piece of un-asked for advice that I’d give to the new class: Think about why you’re coming to Stanford and what your priorities will be. Of course, there will always be academic, social, and professional aspects of your year here, and in the fall quarter they will be all mixed together. But come January, I would suggest it’s important to have a sense of what you’d like to get out of it – is it more experience with Finance? Is it to meet a team (MBA’s, Engineers) that you’d like to start a company with after the program? Is it to get to know professors that you want to keep in touch with? Is it to break into a new industry? Is it to socialize?

Whatever it is, you've got to focus on what's right for you!

Spring Electives
So to give our future Sloanies and others who are interested in classes at the Stanford Business Schoool, here’s the low down on the classes I’m taking this quarter.

I decided to take only four classes this quarter. There are two required core classes (as part of the Sloan curriculum). I took two electives this quarter, which should (fingers crossed) give me the right number of credits to graduate. I intentionally took a light load this quarter (I had 5 classes in the winter quarter, several of which were very demanding). Again, this gets back to priorities – one of our classmates is taking 6 classes this quarter, because it’s our last quarter at Stanford and he wants to take as many classes as possible.

The core classes:

•Non-market strategy.
This was a term that I hadn’t heard before. The idea of this class is that while most business focus on the “market strategy of a firm” (what are competitors doing, what is my product strategy, m&a, marketing, etc.), many firms (particularly big multi-nationals) have to deal with things that are not directly market-related. What things? A big thing called the government is a good example – many firms are in industries that are regulated, that might face environmental issues, that are attacked by citizen groups, and on and on.

As an example, our first case was about Shell and greenpeace and the media. More recently, we spoke about patents, trademarks, and intellectual property protection. Last week we did simulation based on the Microsoft anti-trust case – where one study group (my study group) played Microsoft and another study group played the Department of Justice and we argued whether Microsoft had violated anti-trust laws or not.

The best thing about this class? It makes me think about things I really don’t think about much. The worst thing about this class? It’s at 8:00 am in the morning – I call it my “sleep killer” class.

• HR class.
This class is about HR-related issues and how to structure personnel and compensation based on the strategy of the firm. Some cases we studied include Southwest Airlines, the Portman hotel, and InfoSys, to name a few.

I like the general theme of this class, because I don’t always think about HR issues as being strategic, but rather operational. However, contrary to my expectations, all the assignments in the class are data regressions, which has cause more than one of my classmates to wonder: “Is this a class about financial modeling, or Human Resources?”.

It seems like many professors here at the GSB in what I would consider “soft subjects” (HR, organizational behavior, marketing.) really want to hammer in the point that business-school in general and their field in particular is about data analysis and quantitative techniques – i.e. that it’s not really touchy feely, but rather quanty-crunchy.

I remember our negotiations instructor, when someone said "negotiation is more of an art than a science". She got very upset and yelled at him: “what have I been teaching you? This is a science, not art!” Of course anyone who’s done complex negotiation in the real world knows that it is as much (if not more) of an art involving personalities as it is a science, so I ask you: what gives?

It seems to me that teachers of soft subjects want to portray their subject as “real science” in order to get “academic respectability” from their peers and of course, to get tenure (can't say I blame them). I remember our Organizational Behavior professor’s grading of our final papers, refusing to acknowledge that the case that he laid out for us had more than one way to come up with a “right answer”.

Oh well what can you do? How about running a data regression on it and see if what I say can be backed up with empirical data LOL!!

Best thing about this HR class? The case discussions. Worst thing about this class? The data regressions, and the fact that it’s a “3-day weekend killer” class – it’s on Friday afternoon and Monday afternoon.

My two electives:
Of course everyone has taken different electives this quarter. I’ve taken two classes that I really like and help me to branch out in my own thinking:

• The Business World: Moral and Spiritual Inquiry through Literature.
It might seem funny to be taking a literature class in business school. But this class has been hailed by many MBA’s as a class to take in your last quarter of business school because it provides a good way to “cap” your experience and to think about larger issues of life, purpose, and where we’re headed in our lives and our careers.

I can’t agree more. Each week we read one book, and then we have our three hour class session on Thursday to have a discussion/debate about the book and the themes that were raised by the book, and how/if they have any relevance in our own lives and careers.

We started off by reading F. Scott Fitzgerald (the Last Tycoon) followed by two well known US plays about salesmen – Death of a Salesman by Arthur Miller, and Glengarry Glen Ross, by David Mamet. We then read a novel that had very strong elements of Jewish-American culture post WW II in it – The Ghost Writer, by Phillip Roth. Then we read a novel about post WW II Japan – An Artist in the Floating World. We’re now reading a spiritual novel about a Japanese characters who travel to India on a spiritual quest – Deep River, by Endo. We have a few more international readings, ending a Tolstoy story..

This class might seem like a lot of work, because we’re supposed to read an entire book every week. But, the books are all pretty small (especially compared to the 800 page Tome we have in Non-Market Strategy) and very easy to read. In fact, I can honestly say that this is the only class in my entire business school experience for which I expect to do 100% of the readings – Why? Because they’re all classic works of literature and all very well written.


• Leadership in the Entertainment Industry.
My final class this term is about the entertainment industry – yes – film-making and TV. Given my interest in the film industry (I have been an executive producer and investor on a few indie film projects in my spare time), this is one of my favorite classes. It is taught by an Oscar-winning documentary film-maker (it was cool to go to Blockbuster after we’d started the class and see Professor Guttentag’s name on a movie there).

Each week, we have speakers from the entertainment industry come by and give us a talk, after which we pepper them with questions. This is definitely the fun part of the class. For example, we had the head of Fox TV channel come by and talk about the issues facing the entertainment industry as it goes on line (they funded Hulu for example, but haven’t figured out how to make advertising profitable online). He talked about the history as well. I tried to get him to tell us if Fox was going to renew “Terminator: The Sarah Conner Chronicles” but he was mum on the subject, since he hadn’t even told the producers yet.

We also had Alexander Payne, the director of the film Sideways come in and talk about directing and his experience in the film industry. He was particularly terse in his answers. It kind of made me laugh when one of us would ask some high-minded artistic question and ask his opinion of it and he’d just stroke his chin and say “I don’t know. Never thought about it. Next question.”

Of course the class has more than speakers – it has field trips, which are particularly fun.

The House that Lucas Built
Last week we went to the Presidio in San Francisco and visited Industrial Light and Magic, the company built by George Lucas after the success of Star Wars.. There are actually several companies housed in this gorgeous complex built on a very large park area on San Francisco Bay.

Anyone who is a fan of movies know about the Star Wars films and George Lucas. It was incredible to be able to go the company and see how people work and how the offices are laid out. We were told that they don’t generally do public tours, so we were very lucky to have gotten a tour. The hallways are lined with artifacts from movies that ILM has worked on. This of course, included props and costumes from the Star Wars films – including Stormtroopers, Darth Vader, Yoda, C3PO, and even Han Solo in carbonite!

ILM also did the special effects for the Indiana Jones movies, and (unbeknownst to many) the Star Trek movies, among many many others. In fact, they did all the special effects for the new Star Trek movie that’s coming out next week. There were artifacts from all these movies strewn throughout the hallways - it was so cool! My favorites turned out to be the Matte paintings that were used as backdrops for scenes in the film. Needless to say a classmate and I "got lost" on this tour, and had to be picked up and led back to the tour!

The complex actually houses several of Lucas’ companies – ILM (the special effects company), Lucasfilm (which is the film production company which owns the Star Wars films), and LucasArts (the video game company). We got a private Q&A with the heads of these companies, which was great. One thing that was interesting to me was the key role of the video games in this entertainment empire as it moves forward.

Since this trip wasn’t listed in the syllabus it came as a surprise to all of us, and definitely contributed to making this one of my favorite classes at the GSB.

We have one more field trip scheduled in the Bay area, which also relates to George Lucas in a roundabout way:

'In the 1980’s Lucasfilm/ILM had developed some animation rendering technology which was spun out as a separate company and was funded by a famous Silicon Valley entrepreneur. That company worked on 3d animation and rendering technology, and eventually used that technology to make animated 3d films. I’ve heard that they don’t give public tours either, but we’re going to visit them the week after next. The company? Pixar!

Now who says Business school isn’t cool?

Stanford GSB, Entry 20: 9 and 1/2 weeks, Google, CitiBank, Fannie Mae, Big Brother, and Keeping the Talent Happy

Only Ten Weeks Left. Wow. This year has moved quickly.

We just started (on April 1st) the Spring Quarter, the third of our three quarters in the Sloan program at the Stanford GSB. I guess that means only 9 and half weeks left.

It seems just yesterday we were sitting on the fourth floor of the GSB wondering how long it was going to take us to get used to being in school again, and how/when we might meet some of the MBA students.

And now, already there is talk of Graduation (ordering your caps and gowns, making sure you have enough units to graduate, and oh yeah, did you apply to graduate?).

Not only that but we’re already making preparations for the Orientation at the beginning of May for the next Sloan class – the Class of 2010.

I guess that’s the nature of a 1 year program, but it’s strange to be talking about next year’s class when we’re not done with this year’s class ☺

A lot has happened since my last blog entry. I’ll fill you in on whatever I can fit in: Read More

Eric Schmidt, Google, and the arrival of Big Brother

Before the end of the winter quarter, Eric Schmidt, the CEO of Google came and spoke at the GSB. Now, he’s already a guest lecturer for one class here, so it’s not that big of a deal, but it was one of the most highly attended talks I’ve seen since Steve Ballmer came to visit.

Bishop Auditorium, where the bigwhigs usually speak, was full and many of us had to go to an overflow classroom, which showed Eric talking on a big screen in the front of the room.

Now, generally speaking, I’ve been a fan of Google, and they’ve been the anti-establishment company for a long time now (Eric is also the only big company CEO who’s attended Burning Man, for example).

But I have to say, Eric’s talk creeped me out, and I wasn’t the only one.

He spoke about the future of Google, and how they can use the intelligence gained from what you’ve searched for to link to mobile devices and let you know when you’re passing a shop that has something in it you might have searched for.

Only with your permission, he slipped in, perhaps noticing that there might be some privacy issues being raised there.

Moreover, Google can monitor what search terms are coming from an entire community. So for example, if a community starts to have an above-average numbers of searches for “flu”, Google could take action, alerting the government that there might be an epidemic there.

Of course, he slipped in, very casually and almost as an after-thought, Google would only do these things with your permission.

A few of us in the overflow room started shifting in our seats. The big talking head at the front of the room was telling us that he knows what we’re thinking, what we’re buying, what our neighbors are thinking, and he has the ability and technology to alert the government to this.

Hmmm. I looked over at a classmate of mine, and his expression was as puzzled as mine. “Did he really just say what I thought he said?” Was this the twenty-first century equivalent of “I know what library books you’re checking out" ?

Now it’s funny, because when we think of “loving-to-hate” a nerdy looking, very wealthy white guy on a big screen in charge of a monopolistic technology company that may have grown too powerful, a different image usually comes to mind.

There’s a great TV mini-series, Pirates of Silicon Valley, from a few years ago, which tells the story of Microsoft and Apple (among others) in the early days of the PC revolution. At the end of the mini-series, Steve Jobs is speaking at MacWorld, and behind him, on the screen, in streaming video is Bill Gates head (oversized) smiling and looking down through his glasses at Steve. Microsoft has just rescued Apple from the clutches of bankruptcy, and Steve is grateful.

The last scene was meant to evoke the image of “Big Brother” from George Orwell’s 1984. It was also meant to evoke the image of Big Brother in the famous Apple commercial from 1984 (when IBM and Microsoft were Big Brother). Big Brother had arrived, and his name was Bill Gates, the mini-series seemed to be saying.

I couldn’t help but feeling, as I sat in that room at Stanford, watching an oversized talking head telling us he know what we’re thinking that maybe reports of Big Brother’s identification were greatly exaggerated.

In fighting the old Big Brother by supporting companies like Apple and Google in Silicon Valley, we (meaning myself and many other well-meaning consumers) may just have created an opportunity for the real Big Brother to arrive.

To quote another George Orwell novel, Animal Farm, about what happens when power shifts from one powerful group to the ones that overtook them: Four Legs Good, Two Legs Better.

Finals and End of Winter Quarter

Just after that interesting experience, we had our final exams and papers for the Winter Quarter. Our two Sloan core classes, Marketing and Accounting both had final exams, while two of my elective classes had final projects. One other elective class, finance, had a final exam as well.

As I sat there, getting ready for the our East Coast Study Trip (which happened during Spring Break), I was trying to get a handle on how to calculate net present values in two different countries using various exchange rates, interest rates, and discount rates. I think that was the moment I decided it’s probably better not to take a finance class in my last quarter at the GSB.

Grading at the GSB continues to mystify me. Classes that I thought I might not do well in, I did very well in. Classes that I thought I was doing really well in, I did only OK in.

Go Figure. Oh well - I still stick firmly by the anonymous assertion (which I repeated in my last blog entry) that grades in the GSB are guaranteed to be accurate, but with a plus/minus margin of error of two letter grades.

East Coast Study Trip

After finals we had our “Spring Break”.

I put “Spring Break” in Quotes because it wasn’t really a break. We had our East Coast Study Trip to Washington, DC and New York City. Because the Sloan Program is a one-year program it feels like we have a lot of mandatory stuff crammed in.

Despite having to dress up in a suit and tie (every single day), and despite having to get up to board the bus by 7:15 am on most days, and despite being herded around like sheep from place to place, the trip was actually quite interesting.

I always get asked what we do on study trips. Well, other than get up early, dress in a suite and tie, and get herded around from building to building like a flock of sheep, we usually get a talk by a senior member of the company we’re visiting. In some cases, it’s the CEO of the company, which is very cool. They give us a little lecture, and then we are able to ask questions of them.

So here are some people and places we visited, and some random things I remember about the visits:

• Smithsonian. We had a talk by the head of the Smithsonian. I found this to be one of the more interesting talks, mainly because I didn’t know much about the Smithsonian (other than they run a great Air & Space Museum, which I visited). Turns out they run 19 museums and have collected something like over a 100 million scientific specimens over the years. There was a British guy in the 1800’s (Smithson) whose will said that if his only surviving heir (his nephew), didn’t have any heirs, then the money should be donated to the “United States of America” for the "Establishment for the increase & diffusion of Knowledge among men". That’s a pretty vague mission statement, and the government (under Andrew Jackson) they really didn’t know what to do with the money, until they established the Smithsonian as a scientific quasi-governmental organizations. Other things I didn’t know: that on the Board of Directors of the Smithsonian are both the Chief Justice of the Supreme Court and the Vice President. Memorable Quote: “When raising money for a non-profit, you still have to have a sales pitch”

• Senator Kent Conrad and the Capitol. We had a tour of the Capital Building visited the office of Senator Kent Conrad (D), of North Dakota, who was in the charge of the Senate budget committee. He only had a few minutes with us, because that week he was on TV a lot, and was overseeing the senate’s work with President Obama’s budget. Obama won’t get everything he wants in his budget, said the Senator to us, and then alter that night many of us saw his name being referenced again and again by the talking heads on TV. Little Known Fact About the US Capitol: there is a room called the crypt, which was meant for the Tomb of George Washington (he wasn’t buried there, he was buried at Mt. Vernon), and there is a compass on the floor of that circular room, which is the point from which all addresses in Washington DC get their name. Little Known Fact about me: I lived in North Dakota for a few very formative years, even started high school there – Mr. Conrad might have been my senator! Memorable quote: “I have to go meet with the Obama administration in 15 minutes. Now in the 14 minutes I have left… Now in the 13 minutes I have left, I’d like to talk about… Now, in the 12 minutes I have left, “

• Postmaster General of the United States. We met the postmaster general of the United States of America. He started off as mail clerk in Boston and is now in charge of one of the largest organizations in the US. He reminded me of the guy on Cheers (the mailman) a little bit. His biggest challenges: How to make the US Postal Service profitable when the volume of mail has been decreasing every year. They are required by law to have post offices in every single zip code, even if those zip codes have something like 100 households in them. Little Known Fact: the Postal Services biggest customer is its biggest vendor is its biggest competitor: Federal Express. Memorable Quote: “If there’s one thing that everyone has a strong opinion about – it’s the mail!”

• Chairman of the Federal Reserve. We were supposed to meet with Ben Bernanke (who used to be a professor of Economics at Stanford), but who had to go testify in front of Congress that day. Why? The AIG bonus scandal (more on this later). Instead we met with Kevin Walsh, who is the youngest of the 12 members of the Board of Governors of the Federal Reserve. Q: How did he get his job so young? A: He was a protégé of Bernanke so BB pulled him in on his coattails. He seemed like a pretty smart guy (also a Stanford alum). My question for him (hey here’s one thing I learned in my last finance class): With all the talk of the Fiscal bailout, there isn’t much talk about the monetary bailout underway –with the Fed buying up trillions of dollars in assets, and increasing the available money supply, aren’t they worried about devaluing the currency or inflation?”. His answer: “Under Chairman Bernanke, We’ve been aggressive about buying up assets; but that means we have to be equally aggressive about selling those assets when things stabilize.”

• CEO of the NY Stock Exchange. We met with the CEO of the NYSE in New York. What struck me most about this meeting was just how “calm” this guy was in the middle of one of the biggest financial crises in the past 50 years. In fact, he was a little too calm. The NYSE has been around a long time, he seemed to be saying with his demeanor, and has weathered other storms and it’ll weather this one too. But then we learned the real reason for his equanimity: “When stocks go up, I don’t necessarily have a good day. When stocks go down, I don’t necessarily have a bad day.” The unspoken message: He makes money either way, as long as there is a lot of share volume. Wow- nice business model, dude! Other memorable quote, when the first two questions asked were from our two Russian classmates, “Are there any questions from students who aren’t from Russia today?”

• Fannie Mae and Citibank. I put these last two together, because as those of you following the financial markets will know, both of these institutions had to be bailed out using billions of dollars of US Government money (i.e. our money, the taxpayers). At Fannie Mae, we met with two people: the CEO (relatively new) and the Chief Economist. At Citibank, we met with Vikram Pandit the CEO of Citibank. These meetings were very surreal – it felt like these guys were living inside bubbles (called their companies in particular, and the financial services sector in general) that were pretty disconnected from the rest of the world.

The other thing that these two organizations had in common? They were both upset about the AIG bonus scandal. Now, let’s get this right, they weren’t upset that AIG, which took billions of dollars in aid from the Federal Government was paying multi-million dollar bonuses to its management team members. They were upset that th taxpayers and the government would have the audacity to ask for it back!

They were of the opinion that the bonuses being paid by institutions like themselves were necessary for “retaining the talent” and that the Government has no business meddling in the internal affairs of these companies.

All I have to say is that both were pretty out of touch with how the US Public was feeling that week, when this was the biggest story in the news and individual taxpayers were upset about the million dollar bonuses.

One more thing that both CEO’s said, almost verbatim: “The People that were part of the problem are gone; the people that we have left here are part of the solution, not part of the problem”. It was so verbatim that I wonder if there was a “federal bailout CEO phrasebook” that they shared.

This of course begs the question, where did those people, who were part of the problem, go?

Moreover, the CEO of Fannie Mae said that he’d agreed to pay bonuses last year to his senior people, including some 7 figure bonuses. Let me repeat that, 7 figure bonuses were paid by Fannie Mae after being bailed out by the Federal Government. If they didn’t pay these 7 figure bonuses, he said, the “talent” would leave and go elsewhere.

Which brings up my next question: “What bank or insurance company has a mortgage business that has so much money that they are willing to lure away Fannie Mae executives by paying them 7 figure bonuses?”

I can only think of one: AIG.

Stanford GSB, Entry 18: Mid-terms, Sticky Ideas, and Governor Meg Whitman?

Mid-Terms and Socializing

On Thursday of this week I lifted up my backpack and found that it was lighter than it had been in a long time. What was missing?

It was “Libby, Libby, Short”. Or to be more precise, it was our 800-page accounting textbook, written by the accountants who bore these three odd-sounding names.

Yes, we had our accounting midterm on Wednesday, and after carrying the very thick textbook around campus with me for the last week, I was glad to finally have “Libby, Libby, Short” off of my back! Literally!

This was our first and only midterm of the quarter for the required Core Classes in the Sloan program (there are two required classes – Accounting and Marketing). Since I had skipped more than one accounting class (surprise, surprise, given that this is my 8 am class!), I figured I had better study hard and do well on the exam to make up for my morning somnambulism (that's a word I learned for my GMAT when applying to business school, hopefully I used it correctly!).

How did I do? Read more...

I’m not sure – the results will be handed back on Monday, but we received an email from the professor that the average score was something like 26 out of 30, which is pretty good. That's great news for the class ("All for one, and one for all") but I’m still trying to figure out whether that’s a good or a bad thing for any if us personally, given that we’re all graded on a curve?

Unfortunately, I have one more midterm coming up. My next mid-term is called something like “International Financial Management” – but I just call it my “currency trading class” because that’s what it’s effectively about.

Along with mid-terms, the busy Sloan social calendar marches on. Last night (Friday) we had one of our first international parties – this one was themed on India. Many classmates bought Indian outfits and there was Indian food as well as Indian dancing and culture. I ended up not going (No, not because I’m Pakistani and there are India-Pak tensions in the air these days LOL), but because of family and other commitments. I’m looking forward to the next international party, though.

Making Ideas Stick

At some point this quarter, I’d like to write about each of my classes so you can get a sense of what they’re about. One of my more fun classes is called “How to Make Ideas Stick” and it’s taught by Chip Heath, one of the authors of the book, “Making Ideas Stick: Why some Ideas survive and Others Die” ( the other author is his brother, Dan Heath).

The basic premise of the class (and the book) is that in the human world, some ideas are memorable and persist on their own, whether they are true or not, while others do not. For example, urban myths persist on their own – you only have to hear them once and then don’t have to worry that you’ll forget them. Not only are they easily remembered, but they are repeated again and again virally, with no effort from the people that started the myths (if we could even track down).

Some ideas have persisted across cultures – for example the saying “An apple a day keeps the doctor away” is not only repeated here in the US, but as a quick survey of our very international class of Sloans and MBAs found, has its equivalent in many, many other cultures, ranging from Japan to South America to Europe. Whether the idea is true or not seems to have very little to do with whether it survives in people's minds.

The idea of the class is that brilliant marketers, speakers, and writers use this knowledge of how and why some ideas “stick” to their advantage – either knowingly or unknowingly. And that many of us, who will have to make pitches or market products in the business world should have practice in making ideas more memorable, likely to be repeated - i.e. to “sticky”.

The formula the brothers Heath have found for these ideas is abbreviated SUCCES – Simplicity, Unexpectedness, Concreteness, Credibility, Emotional, and Stories.

The way to learn to do this is to practice it, which we do in almost every one of our classes, focusing on a different aspect of this formula. As an example, this week our group had to come up with an example or pitch that would make sense out of whether the following was possible or not: In 2002, Venture Capitalists raised something like $204 billion of capital. In order to justify an 18% return (which is a historical benchmark for VC’s) they would have to return some $1.3 trillion in market value over 10 years.

Our intuition was that this wasn’t very likely. But our group (and others) struggled with a way to make these big numbers (Particularly the $1.3 trillion) “sticky” to an audience of financial investors, etc. Finally I remembered from my Entrepreneurship and VC classes that there were something like an average of 100 IPO’s per year during the height of the go-go 90’s. And in 2008 there were less than 7 total IPO’s, and in the last few quarters of 2008 there were exactly zero.

I also vaguely recalled that there was something like $100 million returned per successful IPO (we looked it up and Google told us it was something like $120 milion returned per IPO).

So we came up with the idea: For this to be possible, there would need to be 3 IPO’s per day, on average, every single day for the next 10 years for the VC’s to return this kind of result! How likely is that given the IPO rates we’ve seen in the past (even in the best VC years there were 100 or so IPO's per year)? Not very likely.

We took a big number, made it concrete, unexpected, and compared it with a yardstick (the 1990’s) that they would all know, and this was a good way to “present” this idea. The class is really about how to “present” ideas to make them more sticky. You can see why it’s fun too!

Meg Whitman – the next governor of California?

One of the entrepreneurship classes at the GSB had a very well known visitor this week – Meg Whitman, the former CEO of eBay. Meg spoke to the class and then stayed afterwards while the students had lunch for an informal Q&A. Even though I wasn’t in the class, I was able (with the professor’s permission) to slip into the class to hear the end of her talk.

During the Q&A session, she not only talked about her experiences at eBay, but also her future career plans. There has been a lot of speculation (on and off what the republicans call the Internets) that Meg Whitman will be running for Governor of California in the upcoming campaign as a republican. She did after all spend most of the last year working on John McCain’s campaign.

Well, in front of a group of Stanford GSB students, she told us definitely whether she will be running for governor or not, even though a formal announcement has not yet been made. She also said that an announcement would be made formally on Monday, so far be it for me to spill the beans on my little Stanford GSB blog, but it’s kind of fun to at Stanford and at least in this case, to be “in the know”.

Check out www.megwhitman.com on Monday and you’ll be in the know too!

Stanford Business, #11, Glad To Be Here...

Last week marked the first full moon on campus since the term officially started. For the Sloans at the Stanford GSB, this means we’ll have been here two months next week. As usual, we had a jam-packed week.

Glad to be Negotiating?

A few weeks ago we saw videos of the Blue Angels starting (and ending) their briefing and de-briefing sessions with these words “Glad to Be here”. The members of the Sloan GSB class have taken them to heart, often starting meetings (or even emails) with: “Glad to be here”.

Ok maybe sometimes it’s said with a knowing smile and little bit of gritting of teeth, especially when we learn that we have even more reading to do for our classes, while we have midterms rapidly approaching.

We’re now entering our “busy” period: this week, every single evening after our normal classes finish, we have our 5-session intensive negotiations class from 5:15pm to 8:15pm. Which leaves us with plenty of time to study for our midterms, doesn’t it? Did someone mention something about a speed-reading course? That would be useful right about now…

For me, I’m just glad that it’s at 5 pm in the evening (which I can make) and not 5 in the morning (which I probably wouldn’t make it to).



Two Parties, Who Wins?
Even before our intense negotiations class started, we got a taste by doing a negotiation exercise last Friday in our OB (“Organizational Behavior”) class. This exercise was called a “two-party multi-issue negotiation”).

For each pair of students, one of us played the part of a proprietor of a family-owned Latin American food processing company; the other became a representative of a big international conglomerate that was going to acquire the company.

Points (“payouts”) were awarded to each side depending on how well they negotiated their position on each of the four issues we had to deal with: 1) amount of cash paid up front vs. paid later, 2) years of non-compete that the entrepreneur will have after the acquisition, 3) number of family members of the entrepreneur that would still be employed after the acquisition, and 4) which party would take on potential liability. Each issue had its own payoff structure, and we weren’t allowed to see the other party’s payoffs.

When I told an engineering friend of mine about our OB class recently and the exercises we do, she asked why we were just “playing games” every day in business school rather than studying!
I can assure all of my engineering friends that these games are actually serious academic exercises designed to teach us well-researched techniques. That they are also fun is beside the point!

The results ranged from shark-like (one party walked away with the store) to moderate (both sides ended up with about the same number of points). We quickly learned who the sharks and the pushovers were in the class (though that’s likely to change rapidly in the new negotiations class).

You might be thinking that this scenario is a little contrived. After all, in the real world, there aren’t any explicit points awarded for negotiating issues. But by being so explicit with the payoffs, it was possible for both parties to review each other’s payoff schedule after the exercise was done.

It was eye-opening. We realized (too late) that some issues were more important to the entrepreneur and not important at all to the conglomerate (Damn! You mean I could’ve negotiated more and the other side would have given in?). Some worked the other way around. And some were, rather counter-intuitively, such that both parties actually wanted the same outcome!

Turns out that by understanding the other side’s priorities, both parties could have gotten higher payoffs rather than negotiating each issue as if it was a zero-sum game.

How to do that? In a multi-issue negotiation, you can simply ask the other side to rank the issues by importance. You’d be surprised how many people are willing to answer that question since it’s innocuous enough.

To my chagrin, I didn’t ask this to my partner in the exercise, and he didn’t ask me, so we ended up with a run of the mill 50/50 compromise. Acceptable but as our modeling professor would say, sub-optimal.

Study Trip to the Valley

This week, we had our first Study Trip, to prominent Silicon Valley Companies. Study Trips are sort of like field trips in elementary school, except they’re for b- school students and we don’t get to go to any museums.

We visited three companies on our trip this week: LinkedIn, Google, and DCM. Our bus left at 8:30 am sharp (Yes, I made it on-time, believe it or not!) and drove all the way to Mountain View (where the first two companies are located) and then back to Palo Alto on Sand Hill Road where the third (a venture capital firm) is located. So what was it like?

LinkedIn. Our first meeting was with the CEO of LinkedIn, a well known business/resume/social networking company: Dan Nye. He told us a little bit about the history of the company. It was started by a number of founders, including one of the founders of PayPal (Reid). Dan was at an enterprise software company before taking over as CEO of LinkedIn, and he spoke about the differences in running a high-profile web 2.0 company vs. his previous jobs. Unlike some companies where the founders left when professional management, at LinkedIn the founders still work closely with the CEO, which has made it a great experience.

Dan wasn’t present at the founding of LinkedIn, but he did tell us one obligatory Silicon Valley “startup” story – on the first day he joined LinkedIn, they were still in an old office in Palo Alto with a leaky roof and there was no one to call for maintenance so they had buckets set up to catch the water. Needless to say, they don’t have that problem today – their offices are quite plusch in a class A building in Mountain View just down the road from Google..

As an interesting aside, he mentioned that his brother worked for Bain Capital in Boston – turns out I pitched my last company to his brother a few years ago with my last company. They didn’t fund us, but as I remember, they gave us some pretty good feedback and advice…small world.

Google. The second company we visited was Google. I would really like to tell you what we saw and heard at Google, but they made us sign an NDA so I can’t tell ya nothin.

HINT: Both of the speakers were women, and both were among the first 20 hires at Google (no we did not meet with Larry or Sergei, the founders). One of the speakers, who spoke about innovation in general and how they innovate at Google in particular, looked a lot like, and spoke like the woman in this video (though the woman we saw had the presence of an in-command corporate VP, rather than the uber-geek presence in this video):
http://www.youtube.com/watch?v=soYKFWqVVzg&feature=related.

Kidding aside, the talk about innovation was actually pretty inspirational, and the stories of how Google iterated from just search towards its final model of "search, see ads, click, and ka-ching!" was pretty interesting.

We also got to eat lunch at the much-vaunted Google café, and even saw Spaceship One, which one of the Google founders bought after it won the X-prize in 2004. Google also added its own version of this prize, which involves giving $30 million to anyone who can launch a satellite to the moon and send a signal back.


DCM. In some way, this was the most interesting of the three stops for me. We met with David Chao, Cofounder and General Partner of this well-known leading Venture Capital firm. He told us how he started to invest in China and Japan in the nineties when people thought he was crazy for doing that and not investing in dot coms. He told us his thoughts about leadership, which seemed to be the result of a lot of professional reflection and self-awareness (something I have to admit I don’t see a lot of with Venture Capitalists; Wonder why that is?).

He said that to be a leader (especially an innovative one), it means that at some point you are going to get lonely. There is always that point when you are out front, going to have to be out front at some point, by yourself, when people are not following you. Eventually (after one day, one month, a year, or 10 years) people will eventually catch on. It can be quite lonely during that time.

He also talked to us about how he used his intuition to help guide decisions. As an example, he mentioned how an entrepreneur once showed him a spreadsheet that listed all the factors they were looking for in a VC. He said that probably wasn’t the right way – you had to go with your gut feeling of who you’d work best with. He also talked about “signs” – little things in the environments that inspire you in some way to follow a course of action. It could be a song you overheard on the radio, or some conversation you overhear that speaks to you. I found this intriguing enough since I had never a VC talk in these terms before. I believe that intuition is the most overlooked factor in making professional decisions which define an innovator and have started writing a book on it. Stay tuned for that.

Full Moon Over Stanford
In my brief year here, I’ve vowed to try to keep up with some of the undergraduate traditions at Stanford. This can be difficult, since graduate students are explicitly not invited to said undergrad traditions. And Sloans are even older than your typical graduate student. A few weeks ago I witnessed the “Band Run” (see earlier post on that). One of my friends who attended Stanford Undergrad, thinks it’s hilarious that I’m trying to re-live her freshman year. For the record, I’m only observing the undergrad traditions, not trying to be a freshman again!

One of the more famous (infamous?) traditions is Full Moon On The Quad, referred to by the student body affectionately as “FMOTQ” (yes Stanford students like acronyms, as does the faculty).

This long enduring Stanford tradition, started probably a hundred years ago, was historically a way for Senior boys to welcome the Freshman girls by giving them a rose and getting back a kiss on the cheek. Since then it has evolved (devolved?), becoming a way for undergrads to cut loose and get over their inhibitions at midnight by making out with other students when they are relatively new to campus.

A few business school students sneaked into the Quad to see what was happening around 11:30 pm. There wasn’t much happening, though there was clearly some anticipation in the air. Bands were playing on a make-shift stage, with groups of students dancing a little and otherwise enjoying being with friends. But no kissing.

I asked some undergrad girls nearby about what was going on – both of them, one of them a senior, one a sophomore (both of whom looked like they might have been straight A students in high school) said that they’d attended FMOTQ each of the previous years but hadn’t kissed anyone. They looked a little nervous about the whole thing but seemed determined to get over their trepidation this year!

By midnight, there still wasn’t much happening. There was one dorky looking guy walking around with roses handing them out to undergrad girls, who smiled sweetly but as far as I could tell, he wasn’t getting anything in return; the girls would take the rose and wander closer to their girlfriends, who were typically dancing next to some of the frat boys, who were clearly not handing out roses but were obnoxiously bragging about how they were going to kiss more girls that night than they had the previous years.

After 12;30, things started to change, slowly. A small portion of the student body was mingling and bumping into each other in the middle of the well-decorated and grandiose Stanford Main Quad, eyeing each other to decide who would get a kiss and who wouldn’t.

By about 1am, things had changed radically. Let’s just say that there was an even smaller subset of students (mostly undergrads with a few shady grad students who sneaked in, I’m sure) out on the floor, doing some serious making out with their fellow students.

At some point, I don’t remember exactly when, the nudists arrived (yes, there’s a group of about 80 nudists at Stanford who I’m told run around campus naked on special occasions like this one). They didn’t actually look like they were naked, since they were covered with body paint that in the middle of the night looked like it could have been clothes. Plus it gets really cold in Palo Alto after midnight, so it would be really stupid to run around campus with no clothes on, or so I thought. When one bumped by me, I took a closer look. Yup, they were definitely naked…no doubt about it.

Now who would have thought Stanford students, among the most academically minded geeks in high school, would be out kissing random strangers on the Quad under the first full moon of the school year? Krutos.

We left shortly thereafter, but I’m sure that for the ambitiously minded, the party continued well into the night! No, I didn’t participate, but as I walked back with some of my classmates I was clearly thinking maybe, just maybe, it might have been more fun to be an undergrad at Stanford than at MIT!

What’s Your Type?
Speaking of a totally different type, on Friday, we had as part of our leadership series, the MBTI personality test and workshop, which stands for Myers Briggs Someting Something. It’s basically a personality test, where you answer questions (used to be on paper during the time of two people named Myers and Briggs; now they’re online) about your preferences in life.
Here are some examples (not real questions, just what I remember being on the test):
Do you like to have your schedule planned out to the minute or do you like to wing it?
Are you flexible with time or do you like to have everything planned out?
Do you get annoyed with people who are flexible with time or do are you like them?

The eventual goal of the test is to classify you into various quadrants of the MBTI graph (are you introverted or extroverted? Are you more likely to be thinking or feeling? Are you perceptive or intuitive?).

The workshop started at 8 am on Friday after a very busy week. Needless to say, since I thought it was an optional workshop, I missed it.

Honestly, I have never been a big fan of categorizing people into buckets, since in my humble opinion, each person has very unique characteristics and doesn’t always fit nicely into one bucket or another. Throughout high school and even college, there are some people who, believe it or not, would classify me as clearly introverted, while others would have clearly said I was extroverted. So, which am I? An E or an I? To quote our accounting professor, It Depends.

Categorizing reminds me a bot of Astrology (I’m a Sagittarius, what’s your sign?) or numerical types in the Enneagram (I’m a 3, what number are you?). Now there are certainly people who swear by these categories, and maybe they’re right. I just tend to have an initial skeptical reaction to them (though I’m willing to be convinced).

By about 10 am that Friday, I was facing the by-now familiar Engineer’s Dilemma – do I go to the workshop, having missed the first half, or do I just wait until it’s over? I decided to get some work done and show up to the next item in our jam-packed schedule – a brown-bag lunch during which some classmates were making presentations, followed by our OB class all afternoon.

Turns out that my MBTI type was “ENTP”, a fact which the teacher shared with the class. Apparently, people in this category, as far as I’m told, are very flexible with time and may even occasionally show up late to things.

The teacher was looking for an example of someone in this category and (as I’m told) called my name. I wasn’t there. A fluke?

Since I wasn’t there, she went to the next name of a classmate whose answers to the test also fit him into the ENTP category. Characteristically, it turns out he wasn’t there either! Only 50% of the four people in this category had bothered to show up for the workshop… which proved to be instructive in its own right.

Hmmm… that's a pretty big coincidence. Maybe there is something to this MBTI thing after all…


SPECIAL DISCLAIMER: the opinions and experiences recounted in these blog entries about my year at Stanford Business School for the Sloan Program are my own personal observations and ranting. This blog is not endorsed by either the Stanford GSB and definately not by any of my fellow Fellows